REGIONAL
Timing: 30 Days
Geotarget: Multi-County / DMA
Audience Target: Homeowners / Improvers / Intenders
Being at home now more than ever, consumers are faced with two realities: The things they want to get done around the house, and the time to get them done.
SOLUTIONS:
- 200,000 audience display impressions on Baltimoresun.com
- 200,000 programmatic display impressions
- 100,000 geotargeted multiscreen OTT/ CTV impressions
- 100,000 audience- or geotargeted emails
Optional: 3 Turnkey Branded Content articles promoted with 250,000 Baltimoresun.com impressions
LOCAL
Timing: 30 Days
Geotarget: Local
Audience Target: Homeowners / Improvers / Intenders
Being at home now more than ever, consumers are faced with two realities: The things they want to get done around the house, and the time to get them done.
SOLUTIONS:
- 100,000 geotargeted display impressions on Baltimore Sun Media sites or programmatic display
- 100,000 audience- or geotargeted emails
- 50,000 geotargeted Baltimoresun.com pre-roll video impressions
NEW! CONTEST
As of last week, the government has mandated nonessentials employees work from home policies for their employees — a number that is climbing every day.
Engage these “work from home warriors” with a clever weekly photo contest inviting them to share photos as they work from home. Photos can be of amazing views, great backdrops for video conferencing, or inspiring multiscreen workstations. Weekly themes can include:
- What’s your home-schooling setup?
- Best video conferencing backdrops
All users who submit a photo will receive a bounce-back offer (a promo or coupon code to use now or in the future) and a grand prize winner can receive a larger prize.
Contest Sponsorship
- Exclusive “Powered by” logo on “Work From Home” contest entry page
- Co-branded 150,000 banners on BaltimoreSun.com
- Co-branded (1) Baltimore Sun subscriber promotional e-mail
- Co-branded (1) Baltimore Sun Facebook post with handshake tool
- Minimum 2-month commitment