Changing consumer media habits during the Coronavirus pandemic

Consumers’ media hours are increasing during coronavirus 2020

Wondering how people are filling their time during quarantine? They are substantially increasing their media consumption. A global survey conducted by Statista from March 6 to 20 of adults ages 16-64 in the U.S. found increased media consumption as follows.

The takeaway? Capitalize on this increase in consumption by utilizing these media for your marketing efforts, and you just might reach the largest audience you’ve ever attained.

Source: Statista